File a DBA in California

How to File a DBA in California: Step by Step Guide 2025

If you want to learn about the purpose of a DBA in California and how to file one, you’ve come to the right place.

A DBA, or “Doing Business As,” allows California business owners to operate under a different name than their legal business name or personal name. In other states, this may be referred to as a fictitious name, trade name, or assumed name.

However, it’s important to understand that a DBA is not a separate legal entity. Unlike an LLC (Limited Liability Company), a DBA does not offer liability protection or a distinct legal status. For many business owners, forming an LLC in California may be a better choice, as it provides legal protections and potential tax advantages that a DBA cannot offer.

Understanding California DBAs

If you’re looking to register a DBA (Doing Business As) in California, it’s important to understand that the commonly used term in the state is FBN (Fictitious Business Name). To comply with California regulations, you need to register an FBN with the Registrar-Recorder or County Clerk’s office in the county where your business operates under the following circumstances:

  • If you’re a sole proprietorship operating under a business name different from your own name
  • If you’re a partnership, use a name other than the last names of the partners
  • If you’re an LLC, corporation, limited partnership, or any other business entity operating under a name different from the official business name

Registering an FBN legally connects you to your chosen trade name and is documented as a public record. California law requires that you publish your fictitious name in a local newspaper within the initial 30 days of registering for the DBA.

Choosing Your Business Name

Before you begin the process of obtaining a DBA/FBN, it’s crucial to confirm that the desired name isn’t already in use. This can be done by conducting a thorough business name search using the official Secretary of State’s website, which provides information on existing California business entities. 

Additionally, certain counties provide FBN filing searches on their individual websites. The CalGold website offers convenient links to access these resources.

California DBA Costs

Before submitting your DBA documents, it’s advisable to reach out to the county clerk in your area for up-to-date information regarding the filing fees, as they may vary depending on location. 

As an example, in LA County, you would need to budget $5 for searching the business name database and $26 for processing your application. Additionally, there is a yearly renewal fee of $26 associated with maintaining your DBA status.

In California, certain businesses may also be required to obtain state licenses and permits in order to operate legally. Each license or permit comes with its own set of fees that must be paid. 

For detailed information on regulated industries and their current fees, it’s recommended that you visit the website of the U.S. Small Business Administration (SBA). They provide comprehensive guidance on this matter.

Forms

There are three methods available for submitting your Fictitious Business Name registration. Upon accessing the LA County Business Filing and Registration System, you’ll need to choose the “File a Fictitious Business Name” option and then select your preferred filing method:

  • In-Person Filing
  • Filing By Mail
  • Filing via Third-Party

Unless you apply in person, you’re required to include an affidavit of identity form with your submission.

Setting Up a DBA in California

After finalizing your choice of DBA name, the next step is to register it. This process begins with registering your business in the county where you plan to operate. For instance, if your business is based in Los Angeles, you can visit the LA County website and pay a registration fee of $26. 

You have two options for completing the registration: either do it online or download the necessary forms and mail them in. If you decide to use a third party to handle FBN registration on your behalf, make sure to get all relevant documents notarized.

If your business operates outside California and is considered a foreign entity, you will need to register your DBA with the Clerk of Sacramento County instead. In this case, submit a Fictitious Business Name Statement along with a payment of $44 plus an additional $8 for each business name or owner included in that statement.

It’s important to note that pricing and procedures may vary from county to county. To ensure accuracy and obtain specific forms as well as information about filing fees, please consult with the appropriate office at your local County Clerk’s office.

Why Hire a Professional Service to File a DBA in California?

The procedure for filing a DBA (Doing Business As) in California entails several steps, as briefly outlined below. Any misstep in these procedures could result in your application being rejected or, in more serious cases, potential fines or even the closure of your business by the state of California for the improper use of a name in legal or business contexts.

Engaging professional services can alleviate the concerns and uncertainties associated with the entire DBA process. These professionals possess a comprehensive understanding of California’s requirements and can assist you in selecting the most suitable name before commencing any paperwork.

Moreover, these service providers not only cater to DBA needs but also offer LLC services and more, anticipating the potential expansion of your business. Through meticulous research, we have identified the following as the top professional services to fulfill your DBA requirements:

  • Northwest Registered Agent
  • BusinessRocket
  • ZenBusiness  

Step 1 – Conduct a Name Search for Your California DBA

Upon first glance, the name of your business sets you apart from all other companies. When potential customers search for websites that sell a particular product, having a catchy, enjoyable, and distinctive name increases the chances of them clicking on your site. 

Although choosing a name should be an enjoyable process, it’s important to note that this decision can have a significant impact on the success of your enterprise.

If you have plans to expand your focus in the future, it’s wise to avoid names that limit your business to a specific niche. For example, using a name like allaboutdogs.com would not be appropriate for a business that sells cat supplies.

When brainstorming ideas for your California Doing Business As (DBA) name, simplicity is key. Using unique spellings of common words or long names can make it challenging for customers to remember and correctly type them into their browsers. While using non-dictionary words is acceptable, ensure they’re spelled exactly as they sound.

Creativity plays an essential role in selecting a business name since many obvious choices may already be taken by other ventures. It’s advisable to stand out with an original name that reflects your business and adds a personal touch.

No matter what name you select, be careful not to suggest anything other than a DBA. Using terms like LLC or Inc. could result in your DBA application being rejected in California.

For detailed instructions on naming guidelines for a DBA in California, consult the Business Entity Name Regulations & Additional Statutory Requirements and Restrictions provided by the California Secretary of State.

Verify Name Availability in California

Once you have settled on the perfect name, consider utilizing a reputable service such as Business Rocket to confirm its availability in the state of California. These professional services offer convenient search tools that can swiftly identify any potential conflicts with similar names. It’s always wise to have a few alternative options in mind in case your initial choice isn’t accessible.

Obtain a Business Domain Name for Your California DBA

Part of the process involves having a DBA. To establish your online presence promptly, it’s essential to secure a domain name that matches your DBA. If the domain corresponding to your DBA isn’t available, you should reconsider your choice of business name.

Your domain serves as the name for your website and is where people go to explore what you offer. Having consistency between your domain and DBA enhances credibility, while inconsistency can lead to confusion. 

Renting a domain is possible for up to ten years, and prices are generally reasonable, although they may vary depending on the type of domain chosen. While the .com extension remains popular, there are many professional services like Northwest Registered Agent available as well.

Step 2 – California DBA Registration Process

After you have registered your fictitious business name in California, it’s mandatory to publish a statement called the “fictitious business name statement” in a local newspaper where your main place of business is located. This publication must occur once every week for a total of four weeks.

Detailed information regarding publication requirements can be found on the California Legislative website. The fundamental steps include:

  • Ensure the selected newspaper is a general circulation publication that reaches the county where you’re registering your fictitious business name
  • Contact the newspaper of your choice, listed in the provided roster, that serves your county. Request the publication of a “fictitious business name statement” once a week for four consecutive weeks
  • If re-registering your fictitious business name is necessary (due to expiration), you must publish the statement again
  • Lastly, within 30 days of completing the publication, file an affidavit as proof of publication

If you have any inquiries regarding the publication requirements, it’s advisable to contact the county clerk’s office where you registered your fictitious business name. The California Department of Public Health’s website provides a comprehensive list of county contact information.

To ensure a seamless registration process, it’s recommended to utilize professional DBA filing services such as Northwest Registered Agent. It’s important to note that in order for the registration to be valid, both the completed California DBA form and registration fees are required.

Step 3 – Utilize Your DBA Name in California

In California, fictitious business names must be registered with the county where your main place of business is located. If your primary location is outside of California, you will need to file with the Sacramento County Clerk. Nonprofit organizations are not obligated to file a Fictitious Business Name Statement.

Once all the details for your California DBA (Doing Business As) are finalized, it becomes crucial to promote your new business or update the name for an existing one. The official use of a DBA adds a level of professionalism to your venture.

While it may or may not be required by California law to officially publish your fictitious name, reaching out to local newspapers can effectively spread the word about your business. It’s recommended that you check with the county clerk’s office regarding any rules and regulations concerning publication duration and content.

Most newspapers are familiar with local publishing requirements and often have templates available for such advertisements. Make sure you include your business’s legal name, chosen DBA name, and accurate contact information when submitting an ad. Publication costs can vary depending on frequency and county regulations therefore, it’s important to clarify terms and dates in order to ensure accuracy.

Step 4 – Manage Your California DBA

Renew Your LA County DBA

In order to maintain compliance with Los Angeles County regulations, it’s necessary to update your DBA (Doing Business As) registration every five years. The LA County website provides the necessary forms for renewal. The fee for renewing your fictitious business name amounts to $26. It’s important to note that the method of delivery may require additional documentation, such as a notarization form.

Change Your LA County DBA

To modify your Los Angeles County DBA, simply head over to the Fictitious Business Name Amendment section on the LA County website. Depending on how you submit this form to the county, a notarization form may be required.

Withdraw Your LA County DBA

To obtain a Statement of Abandonment, contact the county clerk at (800) 201-8999. In case your country doesn’t offer this particular form, you have the option to create one yourself by adhering to the guidelines provided on the California Legislative website.

Best DBA Filing Services to Register Fictitious Name in California – CA DBA

Here are the top-notch options for registering an imaginary name in California.

Northwest Registered Agent

Northwest Registered Agent is a trusted provider of legal services in California, with a strong focus on DBA filings. As part of their registered agent services, they supply businesses with a physical address that fulfills the state’s requirements for operating under an alternative name.

Beyond DBA filings, Northwest Registered Agent delivers a full range of compliance support, such as annual report filings and mail forwarding.

Their comprehensive approach ensures businesses remain in good standing with the state while easing the burden of administrative tasks. This allows entrepreneurs to focus on expanding their ventures rather than getting caught up in paperwork.

BusinessRocket

BusinessRocket serves as a valuable solution for individuals in California seeking to register a Doing Business As (DBA). Tailored for entrepreneurs and business owners, the platform delivers a straightforward and efficient experience.

With its intuitive online tools and step-by-step guidance, BusinessRocket takes the complexity out of DBA registration by simplifying the paperwork process.

Its main objective is to make the entire journey easier by guiding users through California’s legal requirements, ensuring their business name is both unique and compliant with state regulations.

Through features such as document preparation and filing support, BusinessRocket helps entrepreneurs register their DBA smoothly, allowing them to establish their business presence in California with confidence.

ZenBusiness

ZenBusiness is an all-in-one platform that supports entrepreneurs in California with essential business services, including DBA registration. Designed with simplicity and affordability in mind, the platform provides an easy-to-navigate online system that walks users through each step of filing a DBA in the state.

Along with conducting business name availability checks, ZenBusiness handles the preparation of required documents and submits filings directly to the appropriate California authorities.

The platform also offers continued compliance support, making it a valuable partner for entrepreneurs seeking a hassle-free, reliable, and legally compliant way to establish their business identity in California.

California DBA vs. California LLC

DBAs offer your business a fresh identity, allowing you to establish a brand that can serve as the focal point for building your image. No longer are you required to use your personal name as the central focus for the product or service you diligently represent. 

However, choosing a CA DBA doesn’t create a separation between your personal assets and your company, like other business structures do.

Limited Liability Companies (LLCs) provide numerous advantages beyond what sole proprietorships or partnerships can offer. Both allow you to operate under an assumed name, but their similarities end there. While a CA DBA is essentially just a name, an LLC constitutes a comprehensive business structure.

LLCs come with inherent protections for your personal assets in case of any legal proceedings against your company. Moreover, there may be tax benefits associated with LLCs that are not available to sole proprietorships operating under a CA DBA. 

In California, there is no guarantee of uniqueness for your CA DBA name even after registration. Conversely, LLC names must be unique in each state, preventing others from copying or imitating your distinctive brand identity.

DBAs generally have lower fees compared to LLCs and don’t require a registered agent to handle legal correspondence or as much paperwork for maintaining good standing. Although an LLC is usually the preferred option, a DBA could be suitable for a simple business looking to minimize expenses.

File a DBA in California – Frequently Asked Questions

If you’re still curious about the procedure for submitting a DBA in California, keep reading to discover the responses you might be searching for.

Does California Require a DBA?

In order to legally operate under a name that’s different from their legal name, all companies in California must file a DBA. This includes sole proprietors, partnerships, limited liability companies, and corporations. The only time this requirement doesn’t apply is if a sole proprietor incorporates their last name into the business name.

How Long Does It Take to Process a DBA in California?

California typically requires one to four weeks to complete the processing of a DBA registration, although there are instances where the process may extend beyond this timeframe.

Are DBAs and Trademarks the Same Thing?

DBAs and trademarks are distinct from one another. A DBA enables you to utilize a fictional business name, which differs from your legal name, for your company. On the other hand, a trademark is a form of intellectual property registration that safeguards the branding of your business.

Can I Have More Than One DBA in California?

In California, it’s possible to register multiple DBAs as long as you adhere to the necessary procedures for each one. It’s important to note that you cannot register directly with the state of California; instead, you must file DBAs through the county clerk’s office in the location where your main business operates.

Conclusion – File a DBA in California

In conclusion, filing a Doing Business As (DBA) in California is a straightforward yet essential step for individuals and businesses wishing to operate under a name different from their legal entity. A DBA provides greater flexibility and branding opportunities while ensuring compliance with state regulations.

The process generally involves choosing a unique business name, completing the necessary paperwork, and submitting it to the appropriate county or state office. Conducting a thorough name search beforehand is vital to avoid potential conflicts.

By following the proper steps and meeting all legal requirements, entrepreneurs can confidently establish and operate under their chosen DBA in California, gaining the benefits of a distinct business identity while remaining fully compliant with the law.

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